Nintendo has seemingly managed to keep at bay, the issues surrounding Wii Availability. In Japan, the Wii had surpassed the number of Nintendo GameCube units sold by January 2008; the Wii has sold 6.67 million units as of September 1, 2008, according to Enterbrain. According to the NPD Group, the Wii surpassed the Xbox 360 to become the best-selling "next generation" home video game console in Canada with 813,000 units sold by April 1, 2008, and was the best-selling home console for 13 of the past 17 months; in the first six months of 2008, the Wii has sold 318,000 units in Canada, outselling its nearest competitor, the PlayStation 3, almost 2:1. According to the NPD Group, the Wii has sold a total of 1,060,000 units in Canada as of August 1, 2008, making it the first current generation home console to surpass the million unit mark in that country; in the first seven months of 2008, the Wii outsold the PS3 and the Xbox 360 combined with 376,000 units sold in Canada. In the United Kingdom, the Wii leads in current generation home console sales with 3.6 million units sold as of September 2008, according to GfK Chart-Track. Nintendo anticipates worldwide sales of the Wii to reach 50 million units by March 2009.

While Microsoft and Sony have experienced losses producing their consoles in the hopes of making a long-term proFit on software sales, Nintendo reportedly has optimized production costs to obtain a significant proFit margin with each Wii unit sold.According to the Financial Times, this direct proFit per Wii sold may vary from $13 in Japan to $49 in the United States and $79 in Europe. With a decent sale figure spanning over years, Wii availability is something which is not expected to threaten the market.

 


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