If the future of movie rentals involved trekking long distances to brick and mortar stores to overpay for a movie, Blockbuster would be all set. Unfortunately for Blockbuster, the future of the business lies online. Even worse, all of their competitors realized this before them. And so we have a company that was once the powerhouse in movie rentals in a position of extreme weakness going forward, and scrambling to make deals to catch up. So far, those deals have seemed lackluster, but are we looking past something?

Might we see a Blockbuster-branded movie service coming to the Wii? It’s possible, but there are some caveats. First, CinemaNow support has only been announced for Fujisoft-enabled Nintendo Wii game consoles in Japan.

 


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